Writings
Mahesh is such an opinionated a**hole!(Genuine reader testimonial.)
60 articles · 12 publications · 14 years
Over two decades of thinking out loud — on marketing, brands, startups, culture, and the occasional contrarian take. Essays, op-eds, and columns published across Business Today, Forbes India, Mint, and Harvard Business Review India, plus a few longer pieces written just for this site.
Featured7 pieces
Business Today · 2003
Fuck You Money
We all have a certain sum of money in our minds we want. Which we think will let us say "F___ you" to the world.
Read essay →
02
Business Today · 2003
→03The Rainbow Is The Gold
Business Today · 2002
→04Pay Peanuts, Get Elephants.
Business Today · 2003
→05Money Is Time
Wall Street Journal · 2009
→06Why I Am an Entrepreneur: Mahesh Murthy
Business Today · 2002
→07The School Of Hard Knocks.
Business Today · 2002
→Bread, Butter, and Jam.
All Writings53 pieces
20133 pieces
20122 pieces
20112 pieces
20105 pieces
→Business Standard· 2010
The 10 Commandments of Digital Marketing
↗Wall Street Journal· 2010
Establish Brand Image in Online Media
↗Wall Street Journal· 2010
Note from Barcelona: To go Mobile, Get to the Desktop First
↗Wall Street Journal· 2010
What’s a Good Startup in These Times: Mahesh Murthy
↗Wall Street Journal· 2010
What’s a Good Startup in These Times: Mahesh Murthy
20091 piece
20082 pieces
20051 piece
200310 pieces
→Business Today· 2003
Bollywood Tragedy
→Business Today· 2003
Self-Promotion It Is.
→Business Today· 2003
H-1 Bee
→Business Today· 2003
More Apply, No Reply
→Business Today· 2003
Save The Tech Tiger
→Business Today· 2003
Law and Orders
→Business Today· 2003
Of Indians And Cowboys
→Business Today· 2003
Build IP, Not BP
→Business Today· 2003
Ten For 2003
→Business Today· 2003
Second World First?
200214 pieces
→Business Today· 2002
Jugaad-Bandhi.
→Business Today· 2002
An Idea Of A Gem.
→Business Today· 2002
Never Too Many
→Business Today· 2002
Startupoem.
→Business Today· 2002
Researched To Death.
↗
Business Today· 2002
[Title unresolved] 'A huge ad spend is merely proof of laziness in product development.'
→Business Today· 2002
A Huge Ad Spend Is Merely Proof Of Laziness
→Times of India· 2002
Of counsellors and con sellers
→Business Today· 2002
Who Cares About Second-Bests?
→Times of India· 2002
Cut the wires, set us free
→Times of India· 2002
Forget software, try some soft skills
→Times of India· 2002
Forget software, try soft skills
→Times of India· 2002
Things that piss me off
→Times of India· 2002
Please mind your own business
20019 pieces
→Times of India· 2001
Mind your own business!
→Times of India· 2001
Ssssh, can we keep this a secret...
→Times of India· 2001
These are a few of my favourite things
→Times of India· 2001
Your Aks shouldn’t become ‘Sucks’
→Times of India· 2001
World’s first Internet enabled war
→Times of India· 2001
Indian VC is dead. Long live the Indian VC
→Times of India· 2001
Top of the World
→Times of India· 2001
The wonder of Internet telephony
→Times of India· 2001