Writings

Mahesh is such an opinionated a**hole!(Genuine reader testimonial.)

58 articles · 12 publications · 14 years

Over two decades of thinking out loud — on marketing, brands, startups, culture, and the occasional contrarian take. Essays, op-eds, and columns published across Business Today, Forbes India, Mint, and Harvard Business Review India, plus a few longer pieces written just for this site.

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7 pieces
Business Today · 2003

Fuck You Money

There is no better phrase to describe what transforms a salaried professional into someone willing to take real risk. Not savings. Not ambition. The specific, liberating knowledge that you do not need this job. On how people actually make the jump.

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2001
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