Mint·20 August 2013

The Death of the Ad Agency as We Know It

By Mahesh Murthy

The large holding-company agency is not being disrupted. It is being made redundant — by platforms that buy media cheaper and technology that produces creative faster. What comes after is smaller, faster, and structurally different.

advertisingdigitalmarketing
The Death of the Ad Agency as We Know It

Content coming soon.

Mahesh Murthy
Mahesh Murthy

Marketer, Entrepreneur, Investor. Founder of Pinstorm and Seedfund.

Share your appreciation for this piece.

Comments

No comments yet. Be the first to share your thoughts.

Leave a comment

Comments are moderated and appear after approval.